Should Your Mobile Strategy be About ROI or Brand Advocacy?4Hoteliers, Hong Kong - 1 hour ago"It's less about mobile marketing, and more about a mobile dialogue for Red Lion," she explained. It's a dialogue for brand advocacy. …
Epic Brand Communications Receives Recognition For Creative ExcellencePharmaLive.com (press release), PA - 9 hours agoEPIC Brand Communications provides comprehensive marketing services including brand identity development, as well as implementation and execution of …
Hotels advised to embrace web marketingDirect Response, UK - 11 hours ago'Differentiation' will become crucial, it adds, noting the success of some brands which have adopted lifestyle marketing tactics. Writing in a branding blog …
AIG scores global goal sponsoring Manchester UnitedMelbourne Herald Sun, Australia - 13 hours ago… regional markets, global companies are now under pressure to strengthen their master-brands as a way of reducing marketing and corporate identity costs. …
Adweek
Shopper MarketingAdweek, NY - May 29, 2008For this last group, they were divided equally between expecting category-wide impact and seeking growth specific to the brands promoted.