South Africa: What is Changing the Brand Trust Playing Field?
AllAfrica.com, Washington - 4 hours ago
So says Added Value Europe’s director of responsible marketing practice, Leslie Pascaud, writing in the 2008 edition of The Encyclopaedia of Brands …
Brand Promotion the Moderne Way: NY Event Firm Ranks in Top 100 …PR Web (press release), WA - 1 hour ago"Our digital Photo Based Brand Activation program won us accolades for work with McDonald's in 2006," said Leigh Rowan, VP of Experiential Marketing for …
Marketing to women: who’s doing it right?AME Info, United Arab Emirates - 2 hours agoTwo brands that seem to be marketing well to women and getting results according to Ghrayeb are MBC and Galaxy. MBC 4 established its 'I Matter’ initiative, …
Spyder Names EVP for Global MarketingBicycle Retailer, CA - 2 hours agoHe will oversee all brand marketing functions, including consumer marketing research, joint venture and licensed store development, catalog and e-commerce …
Mass-participation sports: Opportunities for brandsEconomic Times, India - 6 hours ago… its event portfolio to include swimming, walking, cycling, dance and in-gym competitions, creating a series of marketing opportunities for brands. …